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MerchantAdvantage is a do-it-yourself product feed platform that was created over 15 years ago. Its age shows with a clunky, unintuitive, and difficult to use UI. MerchantAdvantage hasn’t had major updates since 2015, according to their website’s news section.
Are you looking to get your products listed faster and better on multiple channels? Feedonomics combines best-in-class technology and service to list your products everywhere people shop online including Google Shopping, Amazon, Walmart, Facebook and more. Our team works closely with you to ensure your listings are optimized and that errors are minimized to help you maximize sales. Not only do we offer a global reach but we also provide support 24/7, 365 days a year.
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Main Features | Feedonoimcs | MerchantAdvantage |
Product ListingList products on the most common marketplaces like Google Shopping, Amazon, and Facebook. | ||
Custom TrackingAppend custom tracking parameters to monitor performance across channels. | ||
Full-ServiceIncluded full-service feed setup, optimization, and ongoing 24/7 support. | ||
Dedicated Account ManagerWork with a dedicated account manager and analyst team with full-service included. | ||
Feed AuditsUnlimited free feed audits – can be used for client education and prospecting. | ||
Self-ServiceSelf-service options with multimedia knowledgebase available. | ||
Global SupportHeadquartered in US with international support teams in Europe, Australia, and Africa. | ||
MarketplacesComplete marketplace order management solution for any eCommerce platform. | ||
Dynamic Text AdsUse optimized feed data to build dynamic text ads for Google & Bing. | ||
A/B Split TestingEasily get keyword ideas and set up A/B tests for Google Shopping titles. | ||
Missing GTIN’sAutomatically find missing GTINs with key feed attributes. | ||
Google Policy ViolationsCircumvent incorrect Google policy violations with full-service to get products approved. | ||
CrawlingScrape any website to create a dynamic product feed. | ||
Competitor PricingAdd competitor pricing data into feed to create dynamic pricing rules. | ||
Customizable Google Merchant Center AlertsProactively monitor feed health with our Merchant Center Alerts. | ||
Custom RulesCreate custom rules to exclude or down-bid poor performing products. | ||
Performance DataBring in SKU-level performance data from your Shopping Ads and other platforms. | ||
Feed Structure AlertsEnsure stability by getting automatic alerts for unexpected changes in incoming feed structure. | ||
User InterfaceView and query real-time raw and transformed data side by side within easy-to-use interface. | ||
Custom ExportsInstantly build custom export to meet any channel’s feed specifications. | ||
Data TransformationSpecial programming syntax UI makes any data transformation possible. | ||
Channel Specific RulesBuild rules to encompass all channels or target each one specifically. | ||
ProcessingProcess millions of SKUs in seconds with no limit on scheduling frequency. | ||
XML ExportsBuild custom XML exports within UI. | ||
Ease of UseDrag & drop to rearrange rule execution order without starting from scratch. | ||
Amazon Error ResolutionAmazon error resolution built into the platform with custom overrides. |